Our Story

The dealership formerly known as Bill Kummer Harley-Davidson has been in business since 1973. The owner, Bill Kummer, began his Harley-Davidson dealership on April 1st, 1973. The business has continued to grow and it has undergone many positive changes since then.

The dealership is now called Route 43. We are located less than one hour north of the Harley-Davidson headquarters on I-43 in Sheboygan, WI. We started the move to our new location on April 1, 1998, on the day of our 25th Anniversary! The bold architecture of this building was designed to draw attention from the Interstate.

Other features of Route 43's 21,000 sq.ft. facility are: a window between the showroom and service department to allow customers to see the clean, modern service area where their bike is serviced. There is a post lift in front of the window on which a shiny Harley-Davidson motorcycle is raised up and spotlighted for night time viewing. The sales delivery office also has a window looking out into the drop-off area so the excited, new owner can view His or Her Harley-Davidson cycle while doing the paperwork just before riding it away.

We thank you for checking out our dealership online, and we sure hope you stop by someday to see us in person!


Route 43